Paid Ads and Growth Strategy Agency
We're not just an ads vendor, we're a strategic partner to map out and achieve your growth goals.
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I'm Shane Krobatsch -
and I believe the role of the media buyer has evolved
Your media buyer should not just be spending their time in your ad accounts, but building systems and models that set your business up for strategic success. The ad algorithms are smart, and getting smarter, our job is to fuel them correctly, not try and outsmart them.
Growth Playbook - The 5 W's
What Are Our Goals?
Whether it be Customer Acquisition Cost (CAC), or maximizing Contribution Margin (CM), it's time we get more sophisticated than simple ROAS goals to ensure long term growth is truly being worked towards.
What Creative Volume Do We Need?
I strategically put this as Step 2, as calculating your brand's average ad spend for ad asset, and average ad hit rate, helps inform the creative volume needed to hit the goals we just established.
Which Products Should We Advertise?
Whether it be "Best Sellers", or "New Arrivals", or focusing on products with the best margins, we need to take a deep dive into the product mix to make sure we're filling up the creative volume needed with the appropriate product categories.
What Should We Create?
We should have our creative briefs be as specific as possible, with the previous steps informing us both the quantity and content, now it comes down to figuring out the desired styles by analyzing historical hit rates and performance by style types.
Where Should We Test?
We use the word "Where" and not "What" to illustrate that tests shouldn't be conducted all over the place and all the time, that creates distraction and muddies results. Testing should be very focused, and weighted towards highest value results.
Some brands we've worked with over the years.
A few words from our clients
Best Ads Partner I've Worked With
Shane has solved almost every problem we had with our previous agency. He is responsive, proactive, collaborative, and flexible. All things we were needing in a partner.
Huge Growth seen with Shane and team
Shane and team are great! They've helped us triple our revenue and goals this year, and help us proactively plan how to this momentum going into next year.
Great Agency Partner
They helped our brand keep up with our aggressive growth goals with expertly run FB campaigns. Their responsiveness and collaboration are unmatched in the agency world.